How to Build a Driver Referral Program That Works
How to structure, pay and track a truck driver referral program, including payout...

Updated October 2026

Key takeaways
Health insurance. Medical coverage is one of the first things experienced drivers ask about. Many also want dental and vision coverage and options for their family. See setting up health insurance for company drivers.
Retirement plan. A 401(k) with an employer match is common at mid-size and large carriers. Smaller carriers can consider a SIMPLE IRA or a pooled plan to reduce administration.
Paid time off. Paid vacation days, holidays and sick time help drivers plan time at home.
Life and disability insurance. Group life and short-term disability coverage is usually inexpensive per driver and valued by drivers with families.
See also the pros and cons of sign-on bonuses.
Clear job information helps drivers decide faster. DriverFly’s AI recruiting agents can answer applicants’ common questions about pay, home time and benefits at any hour, using the information you provide.
For more on keeping drivers, see how to retain truck drivers.
Drivers often rank pay, home time and health insurance highest. Paid time off, a retirement match, good equipment and pet or rider policies are also common requests.
Under the Affordable Care Act, only employers with 50 or more full-time equivalent employees can owe a penalty for not offering coverage. Smaller carriers often offer coverage anyway, because experienced drivers expect it.
Pet and rider policies, paid orientation, recognition programs, telemedicine, paid endorsements and well-maintained equipment are relatively low-cost and valued by drivers.
Schedule a demo with our team today to learn more how DriverFly can work for you.
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