How To Retain Your Truck Drivers

Many people are so focused on recruiting that they forget about retaining their CDL drivers. And why is retention so important? Well, not only does high turnover lead to increased expenses (which include recruiting costs, onboarding, trucks left sitting & the associated opportunity cost, etc), but drivers that constantly leave can also increase your vulnerability to potential legal actions taken by disgruntled past employees or contractors. Moreover, high turnover can potentially further spread to create a negative impact on your remaining driver base as a whole.

You don’t have to be a mind reader to figure out how to motivate and retain your qualified truck drivers. To mitigate the risk of turnover and maximize driver performance and longevity, it’s important to create a work environment that supports drivers and meets their needs. Below are some of the most common industry best practices to retain your CDL truck drivers (and even grow them into your evangelist recruiters):

1. Competitive Pay and Benefits: One of the most important factors in retaining CDL truck drivers is offering competitive pay and benefits. Offering above-average pay, health insurance, retirement benefits, and other perks can help attract and retain quality drivers. Ensure that pay rates are reviewed regularly to ensure that they remain competitive and fair.
2. Create a Positive Work Environment: You should encourage open communication, provide opportunities for feedback, and create a supportive work environment. Recognize drivers for their hard work and dedication, and create a culture of mutual respect and trust.
3. Invest in Driver Training and Development: Providing opportunities for driver training and development can help retain CDL truck drivers. Investing in advanced training programs, safety training, and skill development can help drivers feel valued and supported. This investment can lead to increased job satisfaction, improved performance, and loyalty to your company.
4. Implement Driver Recognition Programs: By providing incentives for good performance, and rewards such as bonuses, gift cards, and other incentives can motivate drivers to perform well and stay with your company long-term. You can keep track of all this through software like DriverFly or other employee management tools.
5. Provide Quality Equipment and Tools: Ensure that trucks are maintained, serviced, and up-to-date with the latest technology. Providing drivers with the necessary tools and resources to do their job safely and efficiently can lead to increased job satisfaction and retention.
6. Offer Flexibility: Flexible scheduling options, such as part-time or job sharing, can help drivers balance work and personal commitments. Offering generous time off policies and other benefits, such as paid vacation or sick days, can also improve job satisfaction and retention.

And remember –listen to feedback and address concerns proactively to ensure a positive and supportive work environment.