Trucking companies have to rely on job boards to reach out to potential job candidates, but not all of them can effectively utilize them. Here are the 10 common mistakes trucking company employers make with job boards:
- Not selecting the right job board – The job board must be specific to the trucking industry and the geographical area the company operates in.
- Writing bad job postings – Job postings must be detailed, but not too long or generic, and be focused on the position’s benefits and requirements.
- Not engaging with the job board – Engage with the job board, respond to job seekers’ questions and keep the job postings fresh by updating them every few weeks.
- Under-utilizing the job board’s features – Many job boards have features such as resume databases, job alerts and recruitment tools, that employers can take advantage of to improve the hiring process.
- Relying too heavily on job boards – Using only job boards may limit a company’s candidate pool. Employers should also consider other methods of advertising job openings.
- Not creating a strong employer brand – Employer branding is key to standing out from other job postings. Companies should create a strong and recognizable employer brand.
- Poor candidate screening – Screening the candidates is important in the selection process. Employers should have a system for screening candidates that ensure that they meet the necessary qualifications.
- Not responding to candidates – Companies should respond to every candidate, regardless of whether they are selected for an interview.
- Not taking the time to onboard new hires – The onboarding process is key to ensuring new hires are up-to-speed and will be successful in their position.
- Overlooking retention strategies – Companies should have strategies in place to retain employees and reduce turnover.
Examples of companies that effectively utilize job boards include Werner Enterprises, which uses various job boards to reach a wide range of candidates, and Prime Inc, which has a job board on its website for potential candidates to apply.
Job boards can be an effective tool for trucking companies to find candidates, but they must be used wisely to get the best results. By avoiding these 10 mistakes, employers can ensure they get the most out of their job board postings and hire the best truck drivers for their company.