Motive

Motive is a fleet management and telematics company. Its AI-powered platform covers ELD compliance, vehicle tracking, AI dash cams, maintenance, and spend management. Motive was founded in 2013 in San Francisco and reports over 1 million vehicles on its platform.

What Motive offers

• ELD and IFTA reporting for hours-of-service compliance
• AI Dashcam and AI Omnicam for driver safety
• Real-time fleet and equipment tracking
• Maintenance tools
• Fleet card for fuel and spend management

Who it is for

Fleets of every size, from small trucking companies to large enterprises, in trucking and other industries.

Why it matters for carriers

ELD and dash cam data supports DOT compliance and safety coaching. Fair, data-based coaching can also help keep good drivers.

DriverFly lists Motive as a resource for trucking companies. Details come from the company’s website and public sources as of October 2026. Check with Motive for current features and pricing.