How to Build a Driver Referral Program That Works
How to structure, pay and track a truck driver referral program, including payout...

Updated October 2026

Key takeaways
Count your employees. The ACA employer rules apply to “applicable large employers,” which have 50 or more full-time employees, including full-time equivalents. An applicable large employer that does not offer affordable minimum coverage to at least 95% of full-time employees can owe a penalty if an employee receives a premium tax credit on the marketplace.
Smaller employers do not face that penalty, but offering coverage still helps with hiring and retention. Experienced drivers often ask about health insurance early in the recruiting call.
State rules. Some states have their own requirements, such as continuation coverage rules for small employers. Your broker or benefits lawyer can confirm the rules for your state.
Contractors. Independent contractor owner-operators are not your employees and buy their own coverage. Including them in an employee health plan can be used as evidence that they are employees. See W-2 company drivers vs 1099 owner-operators.
Small group health plan. A traditional plan purchased from an insurer, usually through a broker or your state’s SHOP marketplace. You choose the plans and pay part of the premium. Plans include HMOs, PPOs and high-deductible plans that work with a Health Savings Account (HSA).
ICHRA. You give employees a set monthly, tax-free allowance to buy their own individual health insurance. Employers of any size can use an ICHRA, and you can set different allowances for different classes of employees, such as full-time drivers and office staff. This can work well for drivers who live in different states, because each driver buys a plan where they live.
QSEHRA. Available to employers with fewer than 50 full-time equivalent employees that do not offer a group plan. You reimburse employees tax-free for individual coverage and medical costs, up to an annual limit set by the IRS.
Level-funded or self-funded plans. Some mid-size carriers use these to control costs. They carry more financial risk and require careful setup.
Health care sharing ministries are sometimes marketed as a low-cost alternative. They are not insurance, do not have to cover pre-existing conditions or essential health benefits, and do not count as an employer offer of coverage under the ACA.
Over-the-road drivers may need care far from home. When comparing plans, check:
Dental and vision plans are usually inexpensive and often requested. Group life and short-term disability insurance are also valued by drivers with families. Decide whether you will contribute to family coverage, because this is a common question from experienced drivers.
A licensed benefits broker can collect quotes from several insurers, explain the differences and help with enrollment. Ask for quotes based on your actual employee census (ages and locations), and compare total cost to the company and to the driver, not only the premium.
See also how to offer competitive benefits to truck drivers.
Only applicable large employers, with 50 or more full-time equivalent employees, can owe a federal penalty for not offering affordable coverage. Smaller carriers are not subject to that penalty, but many offer coverage to compete for drivers.
It depends on your size, budget and where your drivers live. Small group plans, ICHRAs and QSEHRAs are the most common options. An ICHRA can work well when drivers live in several states.
Generally no. Independent contractors buy their own coverage, and including them in an employee plan can increase the risk that they are treated as employees.
Sources: 26 U.S.C. 4980H (ACA employer shared responsibility); IRS and Department of Labor guidance on ICHRAs and QSEHRAs. This article is general information, not legal or tax advice.
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