How to Build a Driver Referral Program That Works
How to structure, pay and track a truck driver referral program, including payout...
Determining the appropriate rate per mile pay for CDL drivers is a crucial step for any trucking company looking to stay competitive and attract and retain qualified drivers. There are several factors that trucking companies need to consider when setting rates to ensure that they are competitive, fair, and profitable. To do this, there are 2 approaches: A. starting at what’s competitive in the industry and then building your rates around that, or B. looking at your total revenue that can be brought in and working backwards to calculate what the max amount you can afford to pay. For either of these approaches, it’s important to take into consideration the following points:
Below is a highly simplified example calculation of one approach you could use:
Let’s say you charge $1.50/mi to customers and have a fleet of 2 trucks running 10k mi/mo.
Revenue: $1.50/mi x 2 trucks x 10k mi/mo = $30,000 per mo
Then you will add up and subtract your monthly costs like insurance, gas, maintenance, business expenses, etc. In this case, let’s assume all our costs (excluding driver pay) add up to $7,000 per mo total.
Per month:
Expenses: $7,000 + Driver Pay
Profit = Revenue – Expenses
Let’s say as a business owner you are hoping to take home a pay of $8k/mo. In simplified terms, that would be your profit (without factoring interest, taxes, amortization):
$8,000 = $30,000 – ($7,000 + Driver Pay)
$8,000 = $23,000 – Driver Pay
To calculate total driver pay per month,
Driver Pay = $23,000 – $8,000
Driver Pay = $15,000 total
Per Driver = $15,000/ 2 = $7,500
If each driver is doing 10k mi per month, that equates to $0.75/mi to get you to your desired company profitability of $8k/mo with the given average rate/mi you’re selling at and your total expenses as noted .
Remember to review and adjust pay rates regularly to ensure that they remain competitive and aligned with industry standards.
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